![]() Learn more about creating helpful content: News sites and media companies often base their entire editorial strategies on SEO best practices, some of which amount to trial and error and guessing games.Īre you deleting content from your site because you somehow believe Google doesn't like "old" content? That's not a thing! Our guidance doesn't encourage this. SEO is now one of the primary drivers of editorial strategy in the journalism and media business. Many companies live or die by their performance on Google Search, but Google is tight-lipped about the workings of its algorithms. SEO, or search engine optimization, is the practice of calibrating the content and design of web pages to improve performance on Google and other search engines, that is, appearing closer to the search bar in the list of results. The company also says current staffers whose articles are deprecated will be alerted at least 10 days ahead of time. ![]() When an article is slated for deletion, CNET says it maintains its own copy, and sends the story to the Internet Archive’s Wayback Machine. ![]() The company says it weighs historical significance and other editorial factors before an article is taken down. Removing, redirecting, or refreshing irrelevant or unhelpful URLs “sends a signal to Google that says CNET is fresh, relevant and worthy of being placed higher than our competitors in search results,” the document reads.Īccording to the memo about the “content pruning,” the company considers a number of factors before it “deprecates” an article, including SEO, the age and length of the story, traffic to the article, and how frequently Google crawls the page. (Disclosure: Gizmodo’s Editor in Chief Dan Ackerman is a former CNET employee.)ĬNET shared an internal memo about the practice. Unfortunately, we are penalized by the modern internet for leaving all previously published content live on our site.” A representative for the CNET Media Workers Union declined to comment. “In an ideal world, we would leave all of our content on our site in perpetuity. This is an industry-wide best practice for large sites like ours that are primarily driven by SEO traffic,” said Taylor Canada, CNET’s senior director of marketing and communications. Our teams analyze many data points to determine whether there are pages on CNET that are not currently serving a meaningful audience. “Removing content from our site is not a decision we take lightly.
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